Telemedia 360 Meet txtNation!
Contact EMEA Territory Manager Danny Marino if you wish to join us at our table during this event.
E-mail: d.marino@txtnation.com
Office: +44(0)1752 273490
Mob: +44(0)7807758439
The event will take place on the 15th and 16th of November 2010, you can view the full schedule for this event here.
Also next week:
ME Awards
txtNation are Listed under the ‘Best Transaction Provider’ category. The ME Awards will be held on November 18th 2010 and are sponsored by Microsoft.
Everyone at txtNation is really excited about being nominated and attending the event itself should be a great industry celebration.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Thursday, 11 November 2010
Tuesday, 2 November 2010
Monetizing Android Better
The Android market is growing and brings with it many opportunities for developers of mobile applications to get their products out there and monetized easier than ever.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the world deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our solution and focus on distribution whilst txtNation takes care of the billing.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the world deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our solution and focus on distribution whilst txtNation takes care of the billing.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Tuesday, 30 March 2010
Subscription services in Canada taking off!
The market for Premium SMS in Canada is changing with more Premium SMS providers services taking advantage of the fast paced Canadian market. Mobile carriers in Canada allow the use of mobile terminated billing, meaning subscription services are possible, using either weekly or monthly billing. There are two important points to consider with subscription services for content and service providers in Canada.
1. Regulation Matters
It is vital to ensure that any user receiving a Premium SMS Text Message as part of your Subscription Service, is fully aware of the cost and frequency of the SMS Text Messages. The User needs to have "Opted-In" to the service before they can be billed, they must also be able to easily "Opt-out".
2. Best Implementation Strategy
Premium SMS is a perfect billing solution for subscription based services. It’s a great alternative to premium rate numbers as unlike premium rate numbers, a user can send a single SMS into your Short Code with the ‘KEYWORD’ and then receive Premium SMS Text messages until they opt out. It is therefore down to the user to unsubscribe from the service, rather than having to subscribe each day for the Premium Service, which could be more of an inconvenience and reduce the number of subscribers.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
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Friday, 19 February 2010
txtNation nominated for STAR Award for exceptional customer support
txtNation, leaders in global premium rate billing services, are pleased to announce that they have today been nominated for the prestigious telecommunications STAR awards that focus on excellence in support, recognising high performance in the field of customer services. txtNation Continues to provide first rate customer support to its clients and their endusers in Canada.
The awards provide a unique opportunity for organisations to benchmark their performance alongside other organisations in their sector, give a mark of quality to their organisation as well as learning from others in their sector.
The Telecoms STAR Awards for Support Practices recognise businesses that have developed, implemented, and benchmarked the most innovative and efficient processes for service and support delivery. Companies seeking this award must pass through a rigorous assessment by a select industry committee, providing specific baseline data, a detailed description of the process, performance metrics, returns and benefits, and other information about what makes their best practice unique.
The Awards are independently evaluated using an international set of criteria designed to showcase best practice.
Michael Whelan, Director at txtNation, says ‘It’s great to see our focus on support has been recognised. It’s great not just to showcase our technologies to clients, but also equally important is support. The level of support we provide has helped many companies become more competitive and sustainable. We believe the future competitiveness of our clients business lies in providing a key point of difference, starting with solid support.’
txtNation has recently added further features to the already well established txtNation SD, Support and Development platform, which allows for online ticketing, live chat, phone and email support for clients that use the multi-award winning Premium SMS and Mobile Billing services.
The Telecom STAR Awards for Best Support winners will be announced in Las Vegas, June 16th, 2010.
About txtNation
txtNation is an outstanding multi award-winning solutions provider across sms billing, content and mobile messaging platforms. Focusing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation’s global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation has developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.
You can find out more about txtNation, its premium SMS solutions, and Support by visiting http://www.txtnation.com/about/call, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation’s blog at http://blog.txtnation.com. Support can be found online by visiting http://sd.txtnation.com.
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The awards provide a unique opportunity for organisations to benchmark their performance alongside other organisations in their sector, give a mark of quality to their organisation as well as learning from others in their sector.
The Telecoms STAR Awards for Support Practices recognise businesses that have developed, implemented, and benchmarked the most innovative and efficient processes for service and support delivery. Companies seeking this award must pass through a rigorous assessment by a select industry committee, providing specific baseline data, a detailed description of the process, performance metrics, returns and benefits, and other information about what makes their best practice unique.
The Awards are independently evaluated using an international set of criteria designed to showcase best practice.
Michael Whelan, Director at txtNation, says ‘It’s great to see our focus on support has been recognised. It’s great not just to showcase our technologies to clients, but also equally important is support. The level of support we provide has helped many companies become more competitive and sustainable. We believe the future competitiveness of our clients business lies in providing a key point of difference, starting with solid support.’
txtNation has recently added further features to the already well established txtNation SD, Support and Development platform, which allows for online ticketing, live chat, phone and email support for clients that use the multi-award winning Premium SMS and Mobile Billing services.
The Telecom STAR Awards for Best Support winners will be announced in Las Vegas, June 16th, 2010.
About txtNation
txtNation is an outstanding multi award-winning solutions provider across sms billing, content and mobile messaging platforms. Focusing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation’s global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation has developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.
You can find out more about txtNation, its premium SMS solutions, and Support by visiting http://www.txtnation.com/about/call, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation’s blog at http://blog.txtnation.com. Support can be found online by visiting http://sd.txtnation.com.
Follow us on Facebook
Follow us on Twitter
Tuesday, 15 December 2009
USA Today Shows “Regret” Over IPhone Application Launch!
It is not often that you hear a major news organization use the “word” regret when it comes to discussing their ventures in mobile marketing.
For USA Today this has sadly been the case, there is regret by the organisation over the launch of their IPhone Application.
The IPhone application, has captured the essence of the print edition of USA Today Paper and its supplements. The application allows the user instant access to the paper’s news stream with a host extras ranging from social media elements to GPS based features.
Given the popularity of their IPhone application, USA Today regrets that they made it available as a free download.
USA Today apparently feels that they have a gold mine… without the gold!
The announcement by USA Today may come as a lesson learned to other news carriers aiming for similar success in the mobile realm.
If you are interested in marketing or billing via mobile, no matter what your company or service, in the USA or World Wide then please contact txtNation.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Follow us on Twitter
Follow us on Facebook.
For USA Today this has sadly been the case, there is regret by the organisation over the launch of their IPhone Application.
The IPhone application, has captured the essence of the print edition of USA Today Paper and its supplements. The application allows the user instant access to the paper’s news stream with a host extras ranging from social media elements to GPS based features.
Given the popularity of their IPhone application, USA Today regrets that they made it available as a free download.
USA Today apparently feels that they have a gold mine… without the gold!
The announcement by USA Today may come as a lesson learned to other news carriers aiming for similar success in the mobile realm.
If you are interested in marketing or billing via mobile, no matter what your company or service, in the USA or World Wide then please contact txtNation.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Follow us on Twitter
Follow us on Facebook.
Thursday, 11 December 2008
Canadian Wireless Usage
The Canadian Wireless Telecommunications Association (CWTA) announced today that Canadians sent more than 54 million person-to-person text messages during the month of September 2008. This represents a tripling in monthly usage in the 18 months since the April 2007 launch of North America's first inter-carrier text messaging network by Canada's wireless carriers.
The industry is excited about how Canadians are increasingly adding text messaging to their choices for instant and inexpensive ways to communicate," said CWTA President & CEO Peter Barnes. "In addition to this one million milestone for person-to-person text messages, we are seeing a rapid deployment of text messaging programs using common short codes, such as TV and radio voting, contests and other interactive campaigns.
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