It is not often that you hear a major news organization use the “word” regret when it comes to discussing their ventures in mobile marketing.
For USA Today this has sadly been the case, there is regret by the organisation over the launch of their IPhone Application.
The IPhone application, has captured the essence of the print edition of USA Today Paper and its supplements. The application allows the user instant access to the paper’s news stream with a host extras ranging from social media elements to GPS based features.
Given the popularity of their IPhone application, USA Today regrets that they made it available as a free download.
USA Today apparently feels that they have a gold mine… without the gold!
The announcement by USA Today may come as a lesson learned to other news carriers aiming for similar success in the mobile realm.
If you are interested in marketing or billing via mobile, no matter what your company or service, in the USA or World Wide then please contact txtNation.
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