Tuesday, 30 March 2010

Subscription services in Canada taking off!



The market for Premium SMS in Canada is changing with more Premium SMS providers services taking advantage of the fast paced Canadian market. Mobile carriers in Canada allow the use of mobile terminated billing, meaning subscription services are possible, using either weekly or monthly billing. There are two important points to consider with subscription services for content and service providers in Canada.

1. Regulation Matters

It is vital to ensure that any user receiving a Premium SMS Text Message as part of your Subscription Service, is fully aware of the cost and frequency of the SMS Text Messages. The User needs to have "Opted-In" to the service before they can be billed, they must also be able to easily "Opt-out".

2. Best Implementation Strategy

Premium SMS is a perfect billing solution for subscription based services. It’s a great alternative to premium rate numbers as unlike premium rate numbers, a user can send a single SMS into your Short Code with the ‘KEYWORD’ and then receive Premium SMS Text messages until they opt out. It is therefore down to the user to unsubscribe from the service, rather than having to subscribe each day for the Premium Service, which could be more of an inconvenience and reduce the number of subscribers.


About txtNation

txtNation is an award-winning provider of billing, content and mobile messaging solutions.

Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.

Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.

We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.

txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.

You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.

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